AdSense guide – get rid of all the low paying clicks
Google Ad Spam and How It Affects You
We are all aware of the fact that Google wants us to have pages with high quality content. Well, that is all good and fine, but Google doesn’t play by the same rules. Google will actively and deliberately slot ads in your best adsense block with spammy ads on a regular basis. This is a big advertiser versus little guy thing, but you can protect yourself to a degree. Usually these ads bear little or no relationship whatsoever to your content. You’ll often find these well-funded advertisers (and the lowest paying per click) stacked together in the best spots on your ad block.
If you use Google channels to track individual ad blocks as I do you may discover that clicks on your second and third ad blocks pay more per click than your best-positioned ad block.
If there were not enough ads related to your content, then that would be somewhat understandable. However, when higher paying ads matching your content are pushed further down in favor of spam ads, then that is another matter altogether, and it is more than just a low paying click that is hurting you.
For a real-world example from one of my websites, why would Google display an ad by web**crawler.com in a top position on a page about golf clubs ahead of advertisers who are actually trying to sell golf clubs?
Web**crawler.com is a PR9 website, completely unrelated to golfing, and is actively buying traffic at the lowest possible price. Google will tell you that these are high performing ads when you try to block them, so why are these ads spam?
Well, since the content provided by this advertiser has no relationship whatsoever to the content on the webpage, this is adsense spamming in my opinion. This actually hurts you twice. First, your pay-per-click is going to be dismal, and when the person who visited your page gets to the landing page of web**crawler.com they are more than likely to have a negative response to clicking from your page to another website completely unrelated to what they were searching for.
The negativity experienced by your visitor clicking on a spam ad is very likely to be associated with your website. The odds are good that not only will the visitor not hit the back button to your website, they may actually avoid your website in the future. Your website may now equal junk in your visitor’s mind because of the spam adsense ad they just clicked on.
Think about it for a moment. Your visitors will hold you responsible for everything on your web page including adsense spam advertising. Based on my personal IP tracking, it is not uncommon for a single website visitor to click three to twelve ads during their visit. This is because the web pages actually have advertising that is consistent with the content of that page and the visitor is deriving value from their visit.
If this makes sense to you then you will understand why your website can experience low click rates due to spammy adsense ads. When your visitor clicks away to a spammy ad, they are much less likely to click back to your website. Think about your own web browsing and remember your own frustration when you click to get information and wind up getting shit instead. Well, your website visitors are no different. If you want to protect the reputation of your website, and increase your adsense income, it is your responsibility to protect yourself, and your visitors, from adsense spam.
Portal Spam Sites
There is another type of spammy site that not only sucks at pay-per-click, but is also very likely a major turnoff for your visitors. If they can find useful information on one of these sites it will require several clicks to get there, and for you that means you’re selling your traffic at a super cheap rate to the portal site
You’ll encounter portal sites that are a labyrinth of unending useless links that lead to more useless links. You may run into an adsense ad for a website like this one that I discovered quite some time ago on a website about tent camping: arizona**golfresort**info.com (I apologize if this happens to be your cleverly designed portal website).
So what does this website have to do with tent camping? How would you feel if you clicked there thinking you were getting more information about a tent? What do you get? You’ll find useless links leading to more useless links and nothing about tents or camping. Yet, they are using a shotgun approach profitably with super cheap traffic purchased from your website. Why would you want to allow this shit to be advertised on your tent camping website? I say block their ads.
Adsense Arbitrage Sites
You’ll encounter the occasional website that buys your adsense traffic at fire-sale prices and makes money when your visitor clicks their high paying adsense ad. Again using the golf website example, how the hell can they buy your golfing related traffic, direct it to their golfing related website, and make enough money to pay for your visitors plus make a profit on the adsense clicks at their website? Although I’ve never done adsense arbitrage because I’m not prepared to get my account banned by Google, I’m guessing that they filter the hell out of the advertisers until their PPC yields a profit after buying your traffic. I say block their ads.
Major Brand Names in Your Niche
Sometimes you’ll find adsense advertisers whose ads are relevant to your website, but they happen to be the big guns in your niche. They may be direct competitors. If their ads are nearly always appearing in your adsense blocks then there is a good chance the PPC is pretty lame.
You may want to set up an adsense channel for a specific ad block where their ad always appears to see how much you make per click on that ad block with their ad appearing. Then block their ad to see if your PPC and total income goes up. If your PPC goes down then by all means allow their ad.
Taking Out The Trash
Finding and getting rid of the types of problem adsense advertisers described above is relatively simple. With the above information you can easily identify offending advertisers. Thinking about how your visitor is going to react to this advertiser will help you filter accordingly.
Simply open two tabs in your web browser, visit a few of your high traffic pages and see who is advertising. Never, ever click on any of your own adsense ads. In the second tab of your web browser simply type in the url of the advertiser displayed in the adsense ad and see what you get. Make a list of the junk, non-relevant advertisers, and then add them to your Competetive Ad filter in your adsense account.
You’ll never get rid of all the low paying clicks. The objective is to remove the worst offenders, improve the quality of your website’s visitor experience, improve the perceived value of your website so your visitors bookmark your web pages, and increase your adsense income.
Published by AdSense tricks
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